The Xbox 360 is the successor to Microsoft's Xbox video game console, developed in cooperation with IBM, ATI, Samsung and SiS.
The Xbox 360 sold out completely at release and by the end of September 2006 had sold 6 million worldwide.
Its Xbox Live service allows players to compete online as well as download games and additional content.
In February of 2003, planning for the Xenon software platform began, and was headed by Microsoft VP J Allard.
The promotional campaign for Xbox 360 began on March 14, 2005, with the opening of an alternate reality game called OurColony.
At launch, the Xbox 360 was priced at US$399 and the Core System was priced at US$299.
Microsoft is predicting that with the Xbox 360, a greater market share, yearly revenue through their Xbox Live service, and falling hardware costs will eventually make system sales profitable.
Backward compatibility is achieved through software emulation of the original Xbox.
Microsoft has stated that they intend to release more emulation profiles as they become available, with a goal of making the entire Xbox library playable on the Xbox 360.
Only six games were initially offered in Japan, and eagerly anticipated titles like Dead or Alive 4 were not released until several weeks after launch.
E3 2006 was the first large-scale show after the console's launch and there, the first trailer for Halo 3, the third game in the flagship Xbox series of shooters, was premiered. Fable 2, a sequel to the Xbox's best-selling RPG, was also shown, along with Alan Wake, Mass Effect and Too Human. Bill Gates spoke of plans to integrate several Microsoft services into one entity with Live Anywhere.
Up to four controllers are supported by the Xbox 360, in the wireless form. However, there is a maximum of three wired controllers, as the Xbox 360 only has 3 USB slots.